Scheduling social media posts

The Social Planner lets you write and schedule posts for your social accounts — Facebook, Instagram, Google Business Profile, LinkedIn and others — from one calendar inside SURGE.

Why it’s useful

Instead of posting on the fly every day, set aside an hour once a week or once a month, write your posts in one sitting, and schedule them. They go out on time whether you’re busy or not, and you can see your whole content calendar at a glance.

First time: connect your accounts

Go to Marketing → Social Planner and connect each account you want to post to. You’ll be asked to sign in to each platform and give permission.

Franchisees: check who owns your Facebook page

To connect a Facebook page or Instagram account, you need admin access to it. If your franchisor manages your Meta Business account, you may need them to connect it or grant you access first.

Scheduling a post

1. In Social Planner, create a new post.
2. Choose which accounts it should go to.
3. Write your caption and add your photo or video.
4. Pick a date and time, then schedule it.

You can edit or delete a scheduled post right up until it goes out.

Tips

• Batch your content. Planning a week or a month at a time is far easier than posting daily.
• Adjust per platform. What works as a Facebook post may need a shorter caption for Instagram.
• Check sizes. Each platform crops images differently — preview before you schedule.

Step-by-step guide

One official guide covers connecting accounts, creating posts and scheduling them.

Step-by-step guideSetting up the Social Planner, connecting accounts and scheduling posts